IAG, Parent of British Airways, Launches Media Network to Sell Advertising

International Airlines Group, the parent company of British Airways, has unveiled a new media network. The network is designed to offer advertisers a unified approach and more granular audience targeting. The source gives few details beyond this positioning.

Why it matters: Airlines and other travel brands monetizing first-party customer data through in-house media networks is a growing trend that marketers should track as a new channel and a competitor for ad budgets.