If you are trying to build a brand that AI loves, focus on digital PR and original research. Sure, there are so many tactics you can leverage, but those 2 are really hard to scale and have the highest perceived value. With algorithms, they adapt over time, and one thing they tend to do is put less weight on the stuff that's easier to do. Plus, all your competitors focus on the easy stuff, so it

Thanks for watching! Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, ...

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