Creator Grace Wells Walks Through the 100-Hour Process Behind a Branded Video

Digiday's Future of TV Briefing follows creator Grace Wells through the full production of a branded video, from the initial brief to final delivery. The headline pegs the work at roughly 100 hours. The piece offers a look at how creator-led branded content is actually built.

Why it matters: Marketers budgeting creator partnerships can use a concrete, end-to-end look at the time and steps behind branded creator video.