Blogging Results Fall to a 13-Year Low as Marketers Drop Proven Practices

Orbit Media research shows blogging results have reached their lowest point in 13 years. Content Marketing Institute reports that marketers are abandoning practices linked to stronger outcomes. The article examines four of these practices and what award-winning brands do with them.

Why it matters: Content teams that still rely on blogs for traffic and leads need to know which practices correlate with results before they cut them from their programs.