Sports Betting Creator Mystic Zach Hirsch Drives 200 Million Short-Form Views for His Podcast

Digiday profiles Zach "Mystic Zach" Hirsch, a sports-betting creator whose podcast has reached 200 million short-form views. The piece focuses on how he drives engagement around betting content while keeping it brand safe for advertisers. The source excerpt is brief, so the specific tactics are not detailed here.

Why it matters: For marketers, it shows how a niche, regulated-adjacent category like sports betting can build large short-form audiences while still meeting brand safety requirements.