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YouTube is rolling out its AI-powered likeness detection feature to all users over 18, allowing anyone to scan the platform for deepfakes of themselves using a facial recognition selfie. The tool alerts users when potential matches are found and gives them the option to request removal, though YouTube notes removal requests have historically been minimal.
Why it matters: As deepfake technology becomes more accessible, this democratization of detection tools could help creators and the general public protect their digital likenesses from misuse on the world's largest video platform.
