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Meta's Superintelligence Labs has released Muse Image, a new AI image generation model now powering image-making tools across Instagram, WhatsApp, and the Meta AI app, with rollout to Facebook and Messenger planned. The "agentic" model works alongside Muse Spark to reason through prompts, search the web, and plan outputs before generating images, replacing Meta's previous Llama lineup.
Why it matters: Meta's shift to its new Muse family signals a strategic consolidation of AI capabilities and positions the company to compete more directly with rivals like OpenAI and Google in multimodal AI generation across its 3-billion-user ecosystem.
