Experts Warn AI-Enhanced Property Photos Can Mislead Home Buyers

Experts are warning that using AI to enhance real estate listing photos, a practice the BBC calls 'housefishing,' can go too far and mislead prospective buyers. The piece asks where AI-assisted image editing shifts from acceptable enhancement to deception. The source provides limited detail beyond this framing.

Why it matters: Marketers who use AI image editing in listings or ads face growing scrutiny over where enhancement becomes misrepresentation.