Target's New CMO Aims to Restore the Brand's Cultural Edge

About two months into the role, Target's new chief marketing officer has outlined a plan to return the retailer to the forefront of culture. The source does not detail the specific approach. The article is a short early-tenure profile of the new CMO's priorities.

Why it matters: A new CMO's early direction at a major retailer like Target can signal shifts in brand positioning and marketing investment that other brands may track.