Google Expands Ads in AI Mode to More Than 10 Countries and Adds Multiturn Ads

Google is rolling out English-language ads in AI Mode to more than 10 additional countries. It is also launching multiturn ads that appear on follow-up queries in the U.S.

Why it matters: Marketers gain new paid search inventory inside AI Mode across more markets, and must plan how to bid on conversational, multi-step queries.