Maybelline Updates Its 'Maybe' Tagline to Remove Ambiguity

Maybelline has updated its long-running 'Maybe' tagline, according to its global brand president. The executive described the original line as a "very strong asset" but said there was room to remove some of its ambiguity.

Why it matters: The change shows how even a well-established brand platform may need refinement to make its messaging clearer, a useful reminder for marketers reviewing long-running taglines.