Marketers Forecast Holiday 2026 Revenue Growth Despite Economic Pressure, D+ Research Finds

A D+ Research survey reported by Digiday finds marketers expect their 2026 holiday season revenue to rise compared with 2025, with projected increases ranging from 1% to 31% or more. The findings suggest optimism among marketers despite ongoing economic pressures. The available excerpt does not include sample size or a breakdown by industry or company size.

Why it matters: Marketers planning Q4 budgets and campaigns can use these expectations as a benchmark, though the thin public detail limits how much weight to put on them.