Google Says Target Frequency Campaigns Can Mix Non-Skippable, Shorts and In-Feed Ads

An updated Google help page says target frequency campaigns can pair non-skippable video ads with YouTube Shorts and in-feed ads. The change clarifies which formats can run together in these reach-and-frequency campaigns, along with the limits that still apply.

Why it matters: Media buyers running YouTube reach and frequency campaigns can combine formats in one plan, so they should check the updated limits before restructuring their placements and frequency caps.