Reddit Offers Seasonal Ad Credits, but Advertisers Want Proof It Works Year-Round

Reddit is using fourth-quarter ad credits to draw advertisers onto its platform. Advertisers remain skeptical about its measurement capabilities and the strength of its ad products, which makes it harder for Reddit to win year-round spend.

Why it matters: Marketers weighing Reddit budgets need to judge whether its measurement and ad tools can justify spend beyond promotional seasonal incentives.