Adobe Adds Google Models, Custom Disney Models, and Agentic Tools to Its Marketing AI Stack

Adobe is expanding its AI stack by integrating Google models and custom Disney models. The company is also adding agentic tools designed to coordinate content and marketing workflows. The source is a MarTech roundup, so the announcement details are brief.

Why it matters: Marketing teams evaluating Adobe's platform should track how these agentic tools could automate content and campaign coordination across their workflows.