Study Finds 89% of AI Search Results Lack Clear Brand Winner—Marketing Window Closing

New research across 1,094 product categories reveals that only 15.2% of AI search results show a dominant ChatGPT owner, and traditional citation metrics are poor predictors of which brands get named in AI responses. Marketers are urged to act quickly to establish brand presence in AI search results before competitive positioning solidifies.

Why it matters: As AI search gains adoption, marketers face a shrinking window to influence how their brands appear in these results—missing this opportunity could mean losing significant visibility and traffic to competitors who move faster.