Meta's Muse Accounts for Most AI Agent Requests One Security Firm Observed

A security firm's data from one month shows that two companies' AI agents made most of the AI agent requests it observed. Most of those requests targeted product and search pages rather than checkout. The report suggests that AI agents are currently browsing for product information more than completing purchases.

Why it matters: Marketers optimizing ecommerce sites for AI-driven discovery should note that agent traffic is concentrated on product and search pages, which makes those pages the priority for AI visibility work.