Lyft Tests Home Screen Ad Placement That Gives Brands Near-Full Ownership

Lyft is testing a prominent new ad placement on the home screen that riders see before booking a ride. Brands can take close to full ownership of that screen. The source provides few details on pricing, rollout scope, or availability.

Why it matters: Marketers gain a high-visibility, pre-booking placement inside a ride-hailing app, a new option for reaching commuters at the moment they choose a service.