Tidal has announced it will not pay royalties for AI-generated music, positioning itself against competitors like Spotify as the streaming industry grapples with artificial intelligence-created content. The move reflects Tidal's established brand identity of supporting human artists and prioritizing audio quality, raising questions about how platforms will manage an influx of machine-generated music.
Why it matters: As AI music generation becomes increasingly accessible and profitable, streaming platforms' royalty policies will determine whether human artists remain economically viable and which services differentiate themselves in a crowded market.