The wordmark at the top of the app hasn’t changed in 10 years, so it was time for a refresh. Cleaner and more modern, wi

The wordmark at the top of the app hasn’t changed in 10 years, so it was time for a refresh. Cleaner and more modern, with references to the original and the simplicity and craft that’s always made it Instagram.

Why it matters: Featured instagram content from @mosseri.