Go to Google on a desktop and search the definition of any word.

Go to Google on a desktop and search the definition of any word. You'd probably see something like this. But if you searched the same word few days ago, it would've shown you something like this. They just changed one click, big deal right? That small difference is enough to give you a more than forty percent chance that people don't click on your website even if its sits at the top of the res

Why it matters: Featured instagram content from @neilpatel.