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YouTube is rolling out a new AI feature that generates personalized video feeds based on user-entered descriptions of content preferences, interests, or moods. The feature is now available to signed-in US users on mobile and desktop, accessible via a "Your custom feed" tab on the homepage where users can enter prompts or select from YouTube's suggested options.
Why it matters: This represents a significant shift in how platforms are using generative AI to compete for user engagement—allowing algorithmic curation to be shaped by explicit user intent rather than implicit behavior patterns.
