OpenAI Launches a Tool Showing Brands How They Appear in ChatGPT

OpenAI has released a new tool that gives brands data on how they show up in ChatGPT responses. The tool positions OpenAI as a direct competitor to the growing industry of generative engine optimization (GEO) consultants and agencies. Details beyond this launch, such as pricing and metrics, were not included in the source.

Why it matters: Marketers who currently pay GEO specialists to track AI search visibility may soon get first-party measurement from the platform itself, which could change how they budget for AI search optimization.