Three people searched for sneakers this morning.

Three people searched for sneakers this morning. Google gave them three completely different pages. The first one typed "sneakers." He got a list. Links, prices, ratings, one after another. Getting your name onto that list, that's SEO. The second one typed "should I wear sneakers to the airport." No list. Google just answered her. Yes, and here's why. Being the source of that answer, that's

Why it matters: Featured instagram content from @neilpatel.