Meta Pauses New Business Terms, Prompting Advice to Diversify Customer Channels

Meta has paused its new business terms, according to Search Engine Journal. The opinion piece argues that businesses which acquire customers through Meta should plan as if the platform's terms will never improve for them, and should start building other channels.

Why it matters: Marketers who depend on Meta for customer acquisition should review their channel mix and dependency risk while the new terms remain on hold.