Talkspace Enlists Michael Phelps for 'Rewriting the Rules' Men's Mental Health Campaign

Talkspace has launched the "Rewriting the Rules" campaign, featuring Olympian Michael Phelps discussing mental health tips for men. The effort uses a celebrity spokesperson to reach men around mental health, a segment that has historically been harder for digital health brands to engage. Coverage is limited to the launch announcement, with no disclosed spend or results.

Why it matters: It is a useful example of a digital health brand using a high-profile athlete and a cause-driven positioning to build credibility with a hard-to-reach audience.