Playfly CEO Explains Why Leagues Are Consolidating Local Sports Rights

Local sports rights have become more complex and confusing as the regional sports network business has changed. Leagues are now looking to simplify how those rights are packaged and sold. Digiday interviewed Playfly's CEO about the shift.

Why it matters: Marketers buying local sports sponsorships and ad inventory may see simpler, league-level packages replace the fragmented regional sports network deals they rely on today.