Colorado Governor Vetoes Landmark Surveillance Pricing Ban, Rejecting Strongest US Protection Against Algorithmic Wage and Price Discrimination

Colorado Governor Jared Polis vetoed a bill Tuesday that would have banned companies from using surveillance pricing to set worker wages and consumer prices, rejecting what would have been the nation's most expansive algorithmic pricing regulation. The veto comes as Maryland became the first state to ban surveillance pricing in grocery stores in April, while consumer advocates criticize Polis for siding with corporations over workers.

Why it matters: As algorithmic pricing becomes increasingly prevalent in employment and retail, this veto signals political resistance to regulation and sets a precedent for how states will balance corporate interests against consumer and worker protections in the AI era.