AI Influencers Are Posing as Real Creators, and Consumer Sentiment Data Shows What Brands Should Know

HubSpot examines the growing use of AI-generated influencers on TikTok and Instagram, which often appear as real people promoting beauty, luxury, and food products. The article draws on consumer sentiment data to show how audiences respond to these virtual creators. The excerpt does not include the specific findings.

Why it matters: Marketers planning creator campaigns need to know how audiences perceive AI influencers before deciding whether to use them or disclose them.