Brands and Creators Question Whether TwitchCon Is Still Worth the Cost

Ahead of TwitchCon 2026, brands and creators are weighing whether Twitch's flagship in-person event justifies its expense. Their concerns also include potential safety issues at the IRL gathering.

Why it matters: Marketers budgeting for creator partnerships and live-event activations need to judge whether a major creator-economy event still delivers enough return to justify its cost and risk.