Omnicom Names Tom Schwenger CEO of Omnicom Health Marketing

Omnicom has appointed Tom Schwenger, a former Veeva Systems president, as CEO of Omnicom Health Marketing, replacing Dana Maiman. The move comes as Omnicom Health absorbs the healthcare agencies it acquired from Interpublic Group (IPG).

Why it matters: The leadership change and agency consolidation reshape one of the largest healthcare marketing networks, which affects pharma clients and agency partners managing their accounts.