Goodby Silverstein & Partners Takes On SunnyD and Juicy Juice for Harvest Hill Beverage

Goodby Silverstein & Partners, the agency behind the '90s "Got Milk?" campaign, has been hired to revitalize the brand portfolio of Harvest Hill Beverage Company. The portfolio includes SunnyD and Juicy Juice. The report provides few details on scope, budget, or creative direction.

Why it matters: The account win shows how legacy agencies are being brought in to reposition mature consumer brands, a useful signal for marketers weighing agency partners for brand revival work.