LinkedIn Extends B2B Ad Targeting to U.K. Connected TVs

LinkedIn is bringing its B2B ad targeting to connected TV screens in the U.K., according to Digiday. The move extends LinkedIn's professional audience targeting beyond its own feed into living-room viewing.

Why it matters: Marketers running B2B campaigns can now consider reaching professional audiences on U.K. connected TVs, adding a video channel to LinkedIn-based targeting.