Nectar Launches AI Agent to Automate Creator Discovery and Outreach for Brands

Nectar has launched an AI agent that automates influencer marketing workflows. The tool helps brands find creators, manage outreach and partnerships, and track campaign results.

Why it matters: Marketers running influencer programs may be able to shift creator sourcing, outreach, and reporting from manual work to an AI-driven workflow, so it's worth evaluating against current tools.