Traffic to the Top Million Websites Falls 12% From Peak

Data reported by Search Engine Journal shows visits to the world's top one million websites have declined about 12% from an earlier peak. Visits to sites outside the top 100 barely changed, which points to the drop being concentrated among the largest sites. The description does not name the underlying dataset or explain the cause.

Why it matters: Marketers planning traffic, SEO, and distribution strategy should note that the decline is concentrated among the largest sites, though the cause and dataset need checking before drawing firm conclusions.