Gander Leads Branding Consortium for NYC's First City-Owned Supermarkets

Gander, the creative agency behind Graza and Banza, is leading a consortium that will shape the look and feel of New York City's municipal grocery stores. The project aims to bring vibrancy and historical references into the stores' visual identity.

Why it matters: It is a useful case study of brand strategy for a public-sector retail launch, showing how agencies build identity around civic history and community character.