Move over YouTube, because TikTok is the new king of video. Just look at video watch time per day by platform. If you are ignoring TikTok because you think it is just for Gen Z, you are making a big mistake. First off, Gen Z eventually grows up, just as Snap was once for high schoolers... but now those high schoolers all have corporate jobs. Second, it drives significant revenue, especially if
Why it matters: Featured instagram content from @neilpatel.