What happens when your SEO team focuses on the wrong metric?

What happens when your SEO team focuses on the wrong metric? Check this data out: the SEOs who focus on traffic and rankings, on average, are seeing only an 18% drop in traffic but a 2% drop in revenue. I know the 18% seems like a lot, but it's not that bad considering all of the AI changes. Now, look at the data from SEOs who focus on revenue rather than traffic. On average, they are seeing a

Why it matters: Featured instagram content from @neilpatel.