Apple Limits Staff AI Token Use, Prompting Marketers to Weigh Similar Caps

Apple is imposing strict limits on how many AI tokens its employees can consume. Digiday asks whether marketing organizations should adopt similar token caps as AI usage costs rise. The piece weighs the arguments for and against such limits.

Why it matters: Marketing teams that rely heavily on AI tools need to understand how token budgeting could affect their costs, workflows, and governance.