Amazon Plans a World Product Graph to Index Products Sold Across the Web

According to Reuters, Amazon is building a data index covering every product sold online, including items it does not sell, and plans to make it available through its own site. The project aims to keep shoppers from leaving Amazon for product research on Reddit or Google. Amazon also expects AI shopping agents to rely on its product index, which could give it influence over agent-driven purchasing.

Why it matters: If AI shopping agents default to the largest product index, Amazon's data could shape how agentic commerce tools find and recommend products, which matters for anyone building or selling through them.