Election Ads Pushed 10% of Viewers Toward Ad-Free Options

A survey found that election advertising led about 10% of viewers to look for ad-free viewing options. Many respondents also said they muted ads or switched channels to avoid political spots. The findings point to ad fatigue among viewers during heavy political campaign seasons.

Why it matters: Marketers buying TV and streaming inventory should plan for ad avoidance and subscription migration when political spending saturates the airwaves.