Twitch Adds Short-Form Video Feature to Help Creators Get Discovered

Twitch has launched a new short-form video feature aimed at helping creators get discovered on the platform. A Twitch executive told Digiday the company is "not trying to be TwitchTok," signaling it wants to differentiate from TikTok-style feeds. The source reports few specifics on the feature's mechanics or rollout.

Why it matters: Marketers and creator-economy teams should track whether Twitch's short-form push creates a new discovery channel for streamers and brand partnerships.