Google used to be a phone book. Now it's a friend. And that one change decides whether anyone ever finds your business.

Google used to be a phone book. Now it's a friend. And that one change decides whether anyone ever finds your business. Say your car breaks down in a town you've never been to. You find a phonebook with a list of twenty mechanics. You don't know who's best, and you'd have to call them all to find out. But then you ask a local. And they say: go to Mike's. The phonebook is what Google used to

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