Meta's Muse AI Assistant Now Places Outbound Calls to Businesses for US Paid Subscribers

Meta's Muse AI assistant can now make outgoing phone calls to businesses such as restaurants and insurance providers on behalf of paid subscribers in the US. The feature had previously been limited to a small group of testers. Meta positions it as a way to reduce the time users spend on routine phone-based tasks.

Why it matters: It signals that consumer AI agents are moving from text-based assistance into autonomous real-world actions like calling businesses, which raises new questions about reliability, consent, and customer-service integration.