Holiday Brands Spotlight Handcrafted Work as AI Saturates Feeds

This year's holiday ad campaigns emphasize painstaking, human-made craft, according to Adweek. The approach appears to respond to growing consumer unease about AI-generated content filling social feeds.

Why it matters: Marketers weighing how to position creative work should note that visible human craft is becoming a brand differentiator as AI-generated content proliferates.