Google and Samsung Launch Gemini Smartglasses Starting at $395

Google has debuted its first Gemini-powered smartglasses, starting at $395, developed with Samsung, Gentle Monster, and Warby Parker. Google is emphasizing privacy in its positioning of the device. The launch marks a push to bring its Gemini AI assistant into wearable hardware.

Why it matters: Product teams and AI strategists should watch how Google packages Gemini in wearables and how it handles privacy, since these choices will shape consumer expectations for always-on AI devices.