OpenAI Launches Businesses in ChatGPT for Managing Brand Visibility

OpenAI has introduced Businesses in ChatGPT, a set of tools that lets companies manage their business information inside the chatbot. The tools also provide insights into how a business appears in ChatGPT and offer ways to convert that interest into action. The announcement's description gives few further details on features, availability, or pricing.

Why it matters: Marketers now have a direct way to see and control how their brand is represented in ChatGPT, which makes it a new channel to plan for alongside SEO and generative engine optimization.