ChatGPT Adds Verified Business Agents for Brands in US Shopping Beta

OpenAI is letting eligible US e-commerce and online service businesses create verified "Business Agents" that appear inside ChatGPT responses and answer shopper questions, such as comparing two products. The feature launches in beta as part of a wider set of business-focused ChatGPT features.

Why it matters: Brands and product teams now have a direct way to put a verified AI agent inside ChatGPT's shopping conversations, which changes how they plan customer acquisition and product information.